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Wizards of Ecom

Jun 1, 2020

Podcast advertising is becoming a widely used avenue for many businesses to increase their visibility and make more sales, but how does one get started? Stephen Pickens with AdvertiseCast joins me to share just how easy it is to launch a podcast advertising campaign. 

AdvertiseCast is a one-stop, premier podcast network for buying and selling podcast advertising. They have an entire suite of shows that they’ve vetted who have high listener counts and download rates. What does this mean for you? You have the peace of mind knowing that the money you put into an ad is going to actually be used to get you in front of your ideal audience.

Now there are several companies who do the same thing, but with Stephen and AdvertiseCast, you know that the campaigns you’re creating will convert. They hold your hand every step of the way. That being said… Why should you consider advertising on podcasts? 

For Amazon sellers, it makes perfect sense to find a podcast with a high listener count and high download rates, which are niched. The beauty of podcasts is that they come with a built in following and most shows are dialed in to one specific topic or interest.

If you’re selling wine accoutrements to moms, why wouldn’t you consider advertising on a show called Mommies with Wine? Listen in to learn all about this new advertising venue and how you can get started now.


In This Episode:

[00:29] Welcome Stephen Pickens to chat about advertising on podcasts. 

[01:48] Learn more about Stephen’s background and AdvertiseCast.

[03:41] How AdvertiseCast helps podcasters put money in their pocket. 

[06:39] Stephen shares how you can advertise on targeted podcasts. 

[08:23] What are the requirements for being on the AdvertiseCast platform? 

[10:35] Hear the process for creating an ad and what goes into the show. 

[12:32] How much should someone look to invest in advertisement? 

[14:55] Can you expect results relatively quickly? 

[18:23] What is the benefit of working with AdvertiseCast versus doing it yourself? 

[22:15] Connect with Stephen.

[23:03] What is Stephen’s favorite book and why? 


Links and Resources:

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The Decadent Society by Ross Douthat