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Wizards of Ecom

Oct 20, 2021

In Today’s episode, we are diving deep into split testing with PickFu’s Industry liaison, Anthony Cofrancesco. As one of the leader in the feedback platform game, PickFu will share with us
what split testing is, how and when to use it and why you should invest in it.

If you have been doing split testing and you feel that it’s not working, this episode might just have the answer to all your doubts about it. Common mistakes split testers make, the right questions to ask, and some tricks you should be doing to make split testing effective for you are some of the topics we prepared for you. So sit back, relax and tune in.

In This Episode:
[00:55] Welcoming Anthony Cofrancesco in the show.
[02:02] What is split testing?
[03:50] 3 common mistakes newbies make.
[06:22] Biggest things people miss when running a test.
[12:10] Reason why PickFu or other software could noy be working?
[16:45] 50 data points. How does it work?
[20:10] How to run questionnaires in PickFu and make it effective?
[26:49] Things you should know to run an effective split testing.
[29:30] Anthony’s advise
[36:20] How and when to start with split testing and invest in doing it.

Guest Links and References:

Book References:
The Four Hour Workweek by Timothy Ferriss
Rich dad Poor Dad by Robert Kiyosaki
Ketamine: Dreams and Reality by Karl Jansen

Links and References:
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Wizards of Amazon Courses:
Wizards of Amazon Meetup:
Wizards of Amazon on Facebook:
Wizards of Amazon on Instagram: