Preview Mode Links will not work in preview mode

Wizards of Ecom

May 30, 2022

In this episode, our guest Shaun Brandt of simplified for us the 3 important elements you should have in your website homepage with regard to effective branding. This and more of the customer journey, all in!

In This Episode:

[00:28] Welcoming Shaun Brandt on the show, the founder of

[02:52] Customer journey and removing friction background of Shaun.

[10:39] UX audit and customer journey explained.

[23:30] What is

[27:23] Top 3 points of friction on a website homepage.

[30:15] Necessary CTA

[32:30] Using a copywriter and what to focus on.

[33:35] Trust

[36:15] Simplifying your customer journey.


Guest Links and References:





Book Reference:

The Multidisciplinary Approach to Thinking by Peter Coffman (notion essay)


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram: