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Wizards of Ecom

May 31, 2023

In this podcast episode, my guest Chris McCabe, a former Amazonian Chris that helps sellers communicate with Amazon to protect (and save) their businesses, discussed the shady tactics that some Amazon sellers use to gain an unfair advantage in the marketplace.  He addressed the “dark side” of Amazon selling including tactics such as buying fake reviews and manipulating sales ranks. Chris also discussed how Amazon tries to combat these black hat strategies and unethical practices with its own detection processes.


I guarantee this episode will shed light on the unsavory practices that occurs in the Amazon selling world and provide insights on how to avoid falling into the trap of the “dark side”.


In This Episode:

[02:00] Introducing Chris McCabe.

[03:05] Black hat.

[06:50] Using a website.

[09:00] Working with an IP attorney.

[12:00] Important things sellers should look at.

[20:50] Common mistakes

[29:00] Opening a case.


Guest Links and References:






Book Reference:

All the Devils are here by Bethany McLean et. al.


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram: