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Wizards of Ecom

Jun 21, 2023

In this episode, we dive deep into selling your Amazon business with expert Yael Cabilly, Yael is a co-founder of Fortunet, a leading investment banking firm focusing on the sale of premium e-commerce businesses.Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement.


This second part of this series where Yael discusses the full process after the business is ready to be sold where the process in finding the right buyer, negotiating sophistically the deals until closing the sale successfully. Yael shares tips in identifying potential buyers, emphasizing the importance of maintaining confidentiality through the process with NDA as well as due diligence stage and importance.


Yael shared strategies in maximizing the value of your business. Tune in to learn more!


In This Episode:

[00:32] Yael Part 2

[00:45] Selling a  business, how to start?

[02:50] Who are the players?

[07:50] Due diligence.

[15:50] Selling business to competitors.

[19:20] Dealing with the buyer wisely.

[23:10] Best offer.

[25:00] Maximizing the value.


Guest Links and References:





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