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Wizards of Ecom

Sep 27, 2023

In this episode, we have Anthony Cofrancesco is the Director of Business Development at Data Dive, the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers to help us in this discussion as he shares insights on how to develop a pro mindset for crafting the perfect product research approach.

Anthony begins by emphasizing the importance of curiosity and open-mindedness when conducting product research. He suggests that researchers should adopt a beginner’s mindset, constantly questioning assumptions and being willing to explore new avenues. He believes that this approach allows more comprehensive and innovative insights. He then went on discussing the step-by-step process you wouldn’t want to miss.

Keywords are the number one component in this process. Listen to the detailed procedure and all the valuable insights Anthony shared.

In This Episode:

[00:30] Introducing Anthony Cofrancesco

[01:35] Mindset you will need to do product research.

03:50] First step you should do.

[04:00] Criteria for the research

[07:00[ Search for products in the same niche.

[08:20] Product validation

[10:30] Pricing.

[16:30] Getting rid of keywords.

[28:20] Advice to people going for high-risk niche.

[29:20] product scorecard.

[39:00] Design differentiation.

[52:50] Budget


Guest Links and References:







Book References:

Rich Dad Poor Dad by Robert Kiyosaki

4-Hr Work Week by Timothy Ferris

Family First Entrepreneur by Steve Chou


Links and References:

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Wizards of Amazon Meetup:

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