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Wizards of Ecom

Oct 11, 2023


In this podcast episode, we have the honor to have as guest, second-timer guest, Yoni Kozminski. Yoni is the Founding Partner at SouthCol and he is also the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. That being said, Yoni is the perfect guest to have to discuss and share his insights on an entrepreneur’s odyssey; Thriving through business evolution.


Yoni begins by sharing his early entrepreneurial endeavors, jis passion for business. He emphasizes the importance of having a strong vision and purpose in order to navigate the challenges that come with building a successful venture. He also highlights the need for adaptability and the willingness to evolve as an entrepreneur.


Additionally, Yoni discusses the role of collaboration, partnership and hiring. He emphasizes the need to seek out strategic alliances and synergies that can help accelerate and grow. Throughout the episode, Yoni provides valuable insights that keep coming and advice for entrepreneurs looking to thrive through business evolution. So, Listen in!


In This Episode:

[01:00] Introducing Yoni Kozminski

[04:20] The process.

[09:50] Challenges; Accountability

[14:00] Common mistakes newbies make.

[21:50] Training a new staff or hiring an expert?

[26:20] 4Rs

[30:00] Vetting, hiring agencies.

[37:00] Brands


Guest Links and References





Book References:

Seven Habits of Highly Effective People by Stephen Covey

Multipliers by Liz Wiseman

Good to Great by Jim Collins


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram: