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Wizards of Ecom

Jan 15, 2020

You’ve heard about TikTok and you know that is the new social media platform for our youth, but did you know that businesses are creating huge reach campaigns by using it? Paulina Masson of Shopkeeper has been researching marketing tactics for TikTok and joins Carlos on the show to share her knowledge. You won’t want to miss her in-depth discussion on using the app, creating videos, and why you should jump in now as the platform grows.

TikTok is not just for your children. Over 50 million TikTok users are over the age of 18 and using the platform for a variety of reasons. Now is the time to jump in and take advantage of creating bite-sized pieces of content for your Amazon business. Paulina shares several ways you can do this. 

Listen in as Paulina dissects the exact process you go through to create an account and then add in your first video. She also shares important follower milestones and the different advantages they unlock. Additionally, learn why you should go ahead and snag your user handle now, even if you don’t intend to start using the platform immediately. 

The name of the game with TikTok is following trends and making sure that your initial hashtags are specific to your customer base. If you notice a certain piece of music is trending, use that music in your videos. If you notice a certain length is trending, keep your videos to that length. Then, once you’ve created your first videos, make sure that you properly research your hashtags. 

The TikTok platform will take over the process of identifying your ideal customers. The algorithm is designed to show your videos to more people who are like your target audience. Make sure you create valuable content, like “how it’s made” style videos and walkthroughs of the factory or office, and then target the right people. TikTok does the rest. 

Paulina gives you some amazing advice for getting started the right way on TikTok. Listen to the end to also snag a really sweet offer she’s providing to our podcast listeners. Are you ready to start diving into TikTok? 


In This Episode:

[00:29] Welcome to the show Paulina Masson to talk about TikTok.

[02:20] How can you use TikTok for business? 

[04:52] Learn the type of profile and videos you should create.

[09:07] Why you should you use “how it’s made” and manufacturing videos.

[10:30] TikTok runs your videos to audiences that are similar to the ones that have previously viewed automatically targeting your ideal customer. 

[12:25] How can set up your videos for success and stay within the rules and regulations? 

[14:42] What is the best way to follow the trends in TikTok music?

[18:17] More information on creating your profile and how to access analytics.

[27:53] Paulina gives ideas on how to create videos for your products.

[29:45] Ads on TikTok… yes or no? 

[30:53] Number 1 piece of advice to get started on TikTok. 

[33:46] Connect with Paulina Masson.

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