Preview Mode Links will not work in preview mode

Wizards of Ecom

Aug 18, 2021

Understanding ACoS is complex and simple at the same time. Today in this episode, Michael Erickson, founder of Ad badger who knows the ins and outs of PPC is here to share with us what causes and does not cause an increase in ACos.  With the same perspective of helping sellers sell, he’s got a lot of tips and tricks that will help you understand more and hopefully apply in the business.

Bids, good and bad ACoS, campaigns, and driving traffic are just the topics you wouldn’t want to miss. So, stay tuned.


In this Episode:

[00:40] Welcoming Michael Erickson

[01:00] Sharing common vision.

[02:08] What is ACoS according to Michael.

[04:25] What causes and does not cause an increase in ACoS.

[12:20] Updating campaigns differently might cause fewer clicks.

[16:00] Testing the system

[17:14] Understanding ACoS

[18:20] Knowing where the changes started.

[22:15] Managing an account easily.

[29:30] $50 or less purchase.


Guest Link and References:


Book References:

Good to Great by Jim Colins

Conspiracy by Ryan Holiday

Saltwater Buddha by Jaimal Yogis

Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram:

Wizards of Amazon on LinkedIn: