Preview Mode Links will not work in preview mode

Wizards of Ecom

Nov 27, 2023

In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business.


Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic move to leverage my business. Listen and see if my takeaways could be yours too.


In This Episode:

[02:25] The beginning

[07:70] I earned referrals.

[08:45] Why I tried the strategy.

[13:35] 25/30 complained but 23 I made profit from.

[20:15] My takeaways from doing it.

[23:00] 4 things to remember.


Book Reference:

Hug Your Haters by Jay Baer


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram: