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Wizards of Ecom

Apr 27, 2020

Over the course of the last several years, there has been an exponential increase in the number of fake counterfeit claims. Joining me today is Chris McCabe to discuss how you can prepare for the inevitable time that this happens to you and what it looks like on Amazon’s side.

The most important part of being prepared is making sure that you have all of your documentation in order and available when a claim is made. If you’re a wholesaler and a brand comes after you, make sure you keep your receipts and have them easily accessible.

On the flip side, when you go to craft your appeal, you need to be sure it is individualized to the complaint made. I myself have fallen into the trap of submitting templatized appeals but Chris shares that this is one way to make the process take longer.

The auditor looking at your appeal is looking hundreds of appeals each week. Every single appeal will start looking the same if they are all created off of a template. Be sure to respond to the specific complaint made and individualize each appeal.

Chris is full of amazing information and even gives us a look at the perspective of the workers on Amazon’s side. Anything you can do to make their lives a little bit easier and make your appeal easier to read will help move the process faster for you.

If you’ve ever had your account locked down or been knocked off one of your own listings, you won’t want to miss out on Chris’s advice and tips.


In This Episode:

[00:32] Welcome Chris McCabe to discuss Amazon Seller Performance and defending your IP.

[03:02] Chris prefaces the conversation with advice on how to deal with performance inquiries.

[05:21] Don’t think that simply resubmitting over and over will be effective.

[08:04] How to approach fake counterfeit claims.

[10:22] What are you being asked for if someone asks for an authenticity letter? 

[12:19] Where is this trend going? 

[14:30] Have private label sellers been seeing an increase in counterfeit claims? 

[17:16] What can you do preemptively to combat false counterfeit claims? 

[19:50] Learn the biggest mistakes that sellers make in the first hours of being removed from their own listings. 

[22:54] Chris shares what seller performance looks like from the other side.

[24:38] How to think like an Amazonian.

[26:34] Are there quotas that have to be hit each day? 

[29:04] There are several things that go into a successful POA.

[33:49] How much does it cost to enlist the help of someone like Chris? 

[35:45] What are the criteria to be hired on the seller performance team at Amazon? 

[38:27] POAs are not one-size-fits-all. Keep that in mind.

[40:04] Connect with Chris.


Links and Resources:

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