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Wizards of Ecom

Oct 18, 2021

One of the topics that is fascinating is psychology. Applying psychology into building brands and creating something with great psychological effect to your target audience is a brand voice.

Your brand voice is your direct way to communicate with your audience. Let’s all learn more about it and how it can help increase your Amazon sales and with us Today, an awesome writer and brand voice expert, McClain Warren.


In This Episode:

[00:30] Welcoming the owner and founder of Write Buzz, McClain Warren.

[02:00] What is a brand voice?

[04:50] Psychology of brand and why it is important.

[07:55] Targeting and establishing your audiences.

[12:30] Establishing an avatar.

[16:10] About helping a business that does not align to your philosophy.

[17:30] Resonating on people’s emotions.

[24:40] How does it look like working with Write Buzz?


Guest Links and Reference:


Book Reference:

Shantaram by Gregory David Roberts

Links and References:

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