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Wizards of Ecom

Mar 15, 2023

In this episode, we have Christina Passmore, founder of Christina Ink, e-commerce copywriter and content marketing strategist  to share her expertise on mastering social media marketing to boost private label sales on Amazon.


This is 35 immersive minutes of valuable insights where Christina ultimately suggests that social media can be an effective tool to enhance brand awareness, customer engagement, and ultimately, sales. Passmore advises sellers to identify their target audience and develop a content strategy that aligns with their customers' interests and preferences.


She emphasizes the importance of creating quality content that resonates with the audience and reflects the company's brand and values. Christina recommends leveraging social media platforms like Facebook, Instagram, and TikTok to showcase products, promote sales and discounts, and connect with customers. 


These and a whole lot more strategies to master social media marketing for your brands. 


In This Episode:

[00:33] Welcoming Christina Passmore

[01:30] Before and after Amazon selling is like for Christina. Background in social media marketing and copyrighting.

[02:50] Should social media marketing be considered to upscale a business?

[05:44] Social media strategy for each niche.

[08:18] How social media marketing should be involved even before launching a product.

[11:10] Which social media channel is preferred in 2023?

[15:00] Content strategy.

[16:35] Value

[17:00] Content Pillars.

[20:35] SEO on social media.

[25:45] Misinformations on social media marketing.

[31:00] Not Seeking ROI.

[33:00] Growing an audience.


Guest Links and References:




Instagram: @christinainkcontentmarketing

YouTube Channel :


Book References: 

Never Split The Difference by Chris Voss


My Adoption Story by Rose Guajardo


Unfiltered by Rachel Pedersen


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram: