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Wizards of Ecom

Apr 19, 2023

Today we have Gabriel Cáceros, a results-driven and innovative advertising specialist with over ten years of experience in the industry. Gabriel has a strong background in digital advertising, with expertise in SEO, PPC, and social media advertising. 


In this episode, Gabriel shares his insights and experience on how to crack the code of PPC strategies so that Amazon sellers can effectively launch their new products and drive sales.

You will get valuable tips and techniques on how to create effective ad campaigns, how to choose the right keywords, and how to optimize their ad spending to get the best results.


Gabriel also shares his secrets on how to increase the visibility of the new product listing, how to attract the right audience, and how to improve conversion rates using PPC advertising as well as the common mistakes and pitfalls that new Amazon sellers often make when it comes to PPC advertising, and provides actionable strategies to avoid them.


Tune in for some nuggets!


In This Episode:

[00:55] Welcoming Gabriel on the show.

[01:55] Step by step with 4 ad types for a product launch.

[18:10] Expectations when learning by yourself.

[22:25] Common mistakes. 

[29:00] Other ad types


Guest Links and References:



Linkedin :


Book References:

Netflix and the Culture of Reinvention by Reed Hastings et al.

12 months to a Million by Ryan Daniel Moran


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram: